Protection means of trademarks in ambush marketing cases

The topicality of research lies in the problem which is caused by the absence of the unique list of protection means for intellectual property on trademarks and services in Ukrainian legislation and also the low application frequency or insufficient efficiency of separate provided by legislation means (in particular, compensation of moral damages), which is reasoned with absence of well-established jurisprudence. In this article, we marked legal definitions of ambush marketing forms of using trademarks, offered concretization of norms in accordance with legislative regulation of basis for intellectual property right protection according to EU legislation, and all possible protection means for rights violation of intellectual  property trademarks and services, established in different Ukrainian legislative acts. This research is of interest to lawyers, who are practicing in cases of intellectual property rights violation of trademarks and services