Right to privacy and protection personal data in digitalization conditions

The article examines certain aspects of the human right to privacy, as well as the features of personal data protection in the conditions of digitalization. The purpose of the study is to carry out a theoretical and legal analysis of the right to privacy and to determine the legal mechanisms and modern trends in their development in the field of personal data protection in the conditions of digitalization. To achieve the set goal, the work uses a system of methods of scientific knowledge, in particular, general scientific, private, as well as special legal methods. It was concluded that one of the most significant problems of the digital age is the protection of personal data. Data stored on digital platforms become a potential target of fraudsters and criminals, are easily lost, and are quite difficult for the average user to operate with. In the area related to the use of personal data, there is an increase in crimes and offenses. In order to possibly eliminate violations in this area and protect personal data, legislation and regulations aimed at ensuring the safe storage of digital data are constantly being updated. The legislation, in particular, establishes mechanisms for protection against unauthorized access, use and recovery of personal data. The basis for ensuring the security of personal data is properly regulated processes and technologies designed to support and monitor the operation of digital systems and data. Digital security technologies such as identification, user authorization, protocol authentication, encryption and access control provide physical means of data protection. But no less important to ensure the protection of personal data is compliance with the rules and methods of safe use of digital technologies. The process of establishing competent and modernized data protection mechanisms will help improve the security of digital resources and protect the personal data of all users.

human rights, right to privacy, personal data, protection of personal data, digitization