Some issues of implementation of the right to privacy and confidentiality in the conditions of modern digital technologies

The article emphasizes that the tracking of personal data of citizens by governments and companies around the world, the increase in the amount of personal data on the Internet and the emergence of new forms of tracking people based on artificial intelligence have caused the issue of protecting the right to privacy and confidentiality to be relevant in today's conditions. The mentioned three prerequisites can be conditionally called technological challenges of the right to privacy. However, attention should also be paid to the theoretical and conceptual complications in the study of privacy issues and the lack of empirical substantiation of the impact and harm of the violation of the right to privacy. All this creates threats to the human right to privacy and confidentiality, both online and in real life. Within the framework of the article, the goal is to study the issues: peculiarities of the implementation and provision of the right to privacy and confidentiality in modern conditions, the protection of personal data in the digital society, the right to be forgotten. To achieve the goal, the work uses a system of methods of scientific knowledge, in particular general scientific (analysis, synthesis), private (comparative, quantitative and qualitative analysis, approximation), as well as special-legal (formal-legal, comparative-legal). It is emphasized that in today's world, due to the dissemination of public information about the facts of corruption, efforts to satisfy personal interest at the expense of the public allows to avoid offenses and crimes, abuse of rights by influential persons. Therefore, it should be about observing a certain boundary between a person's public and private life, the use of the latest technologies should not "cross" the boundaries of generally accepted decency and participate in the spread of lies. In essence, the "right to privacy" in modern conditions is the "right to be left alone" from the use of the latest technologies. Based on the results of the study, it was concluded that the world is increasingly recognizing the need for joint obligations to guarantee the right to privacy and confidentiality. Faced with the overall challenge of privacy and data protection on the Internet and related digital technologies, experts and regulators recognize the need for a radical overhaul of the regulation of public handling of sensitive information. New innovative challenges to the right to privacy should not lead to despair in the possibility of the existence of this right, but to the promotion of broader protection of privacy both on and off the Internet.

right to privacy, right to be forgotten, confidentiality, digital technologies